a very good job is an experiential house, focused on amplifying entertainment entities across film, television, music, and fashion. We help brands and studios tell their stories through events, influencer mailers, experiential activations, and digital marketing rollouts. What makes us different is our ability to hone in on the truth of your brand, based on the insights of your audience, without all the fluff.
My partner and I started this business during the height of the pandemic after we were both fired from our corporate jobs. Lena Waithe with Hillman Grad passed us our first opportunity with their Homecoming event, which the blossomed into a partnership spanning projects with the biggest studios in Hollywood. Since then we’ve had the privilege to work with HBO Max, Netflix, Amazon Studios, Hulu, NBC, , Fenty Beauty, Ray-Ban, and more. We’re the best in the business for gifting and events.
The Advertising of Entertainment.
Agency: a very good job
Founder /// summer 2020
— “A Legendary Christmas” was John Legend’s rendition of a classic Christmas album, bringing jazz and R&B into Santa storytelling to create a new, beautiful way to enjoy the holidays. We designed Instagram Story Christmas cards that allowed fans to send a holiday message with a snippet of one of John’s songs. We also created a Snapchat Lens to celebrate John & Chrissy’s NBC Holiday Special, giving users the chance to wear John’s Legendary Christmas hat. The Lens was featured on Snapchat’s Global Community Board and generated over half a million views.
Label: Columbia Records
Designer & Strategist /// fall 2018
— I used to work at Translation. It's Steve Stoute's ad agency. I was an analyst who did strategy work sometimes. I was asked to find out why the #StraightOutta meme was so successful. The turnaround was 24 hours. I came up with a trend trajectory sourcing the exact spikes of moments, followed by insight into those conversations. Stoute was impressed with the findings, so he had me to present them to the agency. Respect to Marcus Collins + Chaucer Barnes for The Cookbook.
Agency: Translation
Strategic Analyst /// summer 2015
— Man Repeller partnered with AG Jeans to help build community around laundry and clothing preservation. I was tasked with branding and design of the printed and digital materials including invitation, food + beverage menu, eventbrite header, logo lockup, clothing design, social materials, playlist cover, and vinyls. The aesthetic took on that of clothing cleaning labels, using the symbols throughout the designs to drive home the laundry style.
Agency: Man Repeller
Designer /// spring 2019
— When I Get Home was Solange Knowles’ fourth studio album and follow up to her hit record, A Seat At the Table. I was working at Columbia Records at the time and had the privilege to work on this project. We got very limited information to ideate around, but were told : cowboys, Houston, future, and were given a few lyrics. I pitched a million ideas at them, but the lyric scroll stood out the most. The lyrics stood out the most to me too. They were repetitive like chants and I wanted them to be the focus for this idea. We rented out a billboard in the middle of Times Square to feature the album artwork (all done by Sabla Stays) and the scroll of the lyrics from the album.
The remainder of the campaign included live-streamed viewings of the When I Get Home film at various, special locations in Houston, all spearheaded by Solange. I worked with the Columbia team to help manage, cover socials, create digital assets, and the like to help bring the events to life.
Label: Columbia Records
Designer & Strategist /// March 2019
— HEADS Music is an indie record label, so my hands were able to stretch wide with Wyclef's projects. I worked on his J'ouvert EP and Carnival III release, designing cover art, creating decks, building social content, developing rollout strategies, and working with brand partners. Through this position I was able to create ideas with Spotify, Guinness, Sony, iHeartRadio, and more.
Agency: Heads Music
Creative Director /// summer 2017
— “Preach” was a turn from the holiday joy, and served as rally cry to fans to create change in their community. The official video covered topics of police brutality, immigration rights, and gun reform. We launched the video with YouTube’s inaugural donate button feature, which generated $25,000 throughout the campaign. To bolster conversations around the song we created a 5 episode mini series that covered change makers from all over the country, including Sabrina Fulton of the Trayvon Martin Foundation, Desmond Meade of the Florida Civil Rights Restoration Act, Efrén Olivares of the Texas Civil Rights Project, Isa Noyola of Mijente, and Jaclyn Corin of March for Our Lives.
Label: Columbia Records
Designer & Strategist /// winter 2019
— Man Repeller partnered with Fresh to help them launch their new strawberry collection with a moonlit dinner on a Brooklyn farm. I was tasked with branding and design of the printed and digital materials including invitation, menu, eventbrite header, and vinyl designs.
Agency: Man Repeller
Designer /// spring 2019
— Columbia Records wanted to introduce their up-and-coming rap talent to the scene with a showcase called The Draft. I created to complete branding for the event from the digital assets, invitations, rafter banners, promo materials, and more.
The set featured Lil Tjay, Polo G, Yung Bleu, YK Osiris, and 24K Golden.
Label: Columbia Records
Designer /// Fall 2019
— I worked on the BBDO digital and account team to help bring the FedEx "Enchanted Forest" commercial to life. Through social listening I found a trend in interest for the TV spot theme song, so we integrated a downloadable easter egg into the Facebook app, which generated 1.5K downloads in the first month.
To maintain their values of sustainability, we created FedEx Power Couriers for SXSW 2012, which allowed festival-goers to plugin their phones for a quick charge. I reached out to Glympse, a tracking app, to create a branded map so SXSWers could find our power couriers in an interactive way. The average time-on-map lasted 4 minutes and 20 seconds, with over 900 views in 3 days.
Agency: BBDO
Digital Strategist /// spring 2012
— 2things is an idea that came to me in the shower. Between bubbles my mind wondered on the things I spend my money on most. Then I began to think about what other people spend their money on. I reached out to a couple of friends and the idea grew. The STASHED picked up the idea, allowing me to include Dave East, The Kid Mero, August Alsina, and more.
I included occupations because I found an interesting correlation between the jobs we do for money and they way we spend our money.
Agency: NO MAYO
Designer /// winter 2015
— outlet.fyi is a conduit to interdisciplinary creatives of color within culture. Their mission is to partner with emerging and established talent cross disciplines to conceive, produce, and promote projects that center their work and build community through shared social experiences catered to their membership. I was brought on to create the logo, branding, and app interface design and experience.
Agency: NO MEDIA
Designer /// Spring 2016
— Commission job to design a logo for Gorman's Gallery Kitchen & Bath Studio. The final product was used across all printed, along, and physical materials including in-store signage, webpage headers, and business cards.
Agency: NO MEDIA
Designer /// spring 2014
— ON Purpose is a bubbly and empowering digital collage of photography and illustrations. The project came about when Mark Clennon and Nia Groce shared the work from one of their shoots with me, and proposed I draw over the photos. The message took on a life of its own and became a depiction of Black Girl Magic.
Agency: NO MAYO
Designer /// winter 2017
— Dating Has No Merci is a webseries that follows the life of a young, single woman from Washington Heights, NY, with narration by the Neighborhood Bruja. The series featured Instagram stars, Sasha Merci and Ken Stars. I made the design and copy for the Neighborhood Bruja's Instagram page, created promo materials, and developed pitch and recap decks for the series.
Agency: NO MEDIA
Designer & Strategist /// spring 2017
— The Hair Aisle is a coloring zine that serves as a tribute to all the women that only have a small section of the hair aisle to find their products. This zine features products like Blue Magic, Pink Lotion, JAM, and others.
Agency: NO MAYO
Creative Director /// winter 2017
— I've been wanting to learn about chakras and the energies within us for quite some time, but always got intimidated by the books that were given to me. One day I decided to make my own resource, in a way that I know I learn best, and created this zine. Once it released, I partnered with Blind Seed to feature the Lessons: Chakras zine in their Heart Camp retreat gift bags.
Agency: NO MAYO
Creative Director /// spring 2017
— Designs for parties, events, and ads.
Agency: no media
Designer + Illustrator /// ongoing
— The Group is a new take on advertising, serving as an extension for brands and agencies to partner on projects. Clients choose their creative + strategic teams + build real relationships through the work. I was commissioned to redesign the website experience for The Group, creating graphics and the overall layout to hone in on their values and take on this traditional industry.
Agency: NO MEDIA
Web Designer /// winter 2017
— EET is a farm-to-table restaurant and events space at the 75 Varick street building in Hudson Square. They recently made a switch in their menu to focus more in local, organic foods with a french aesthetic and taste. I redesigned their in-store look and feel with illustrations that reflected their change with new menus, wall murals, and signage.
Agency: Splashlight
Designer /// summer 2017
